ROLE: Concept, art direction, design
I first learned of Qwill from Greg Glass, Qwill CEO and Founder. “So, it’s estate planning for the cloud generation” he described, before walking me through the whole concept. Though immediately intrigued, I can’t say I was exactly excited about estate planning, but I was definitely excited about the brand opportunity –– I mean, what could be more challenging than convincing millennials to be enthusiastic about planning for their eventual demise?
A few more conversations with Greg and I was sold.