ROLE: Creative direction, design, production
In 2018, LinkedIn kicked off a global integrated branding campaign called “In It Together.” Featuring high contrast black and white photography of real LinkedIn members, and short “in it” statements. Executions were developed for a wide range of channels including large scale and high profile OOH placements, social media, and a multitude of internal placements and situations.
This campaign had many collaborators, both internal and external and involved everyone in the Creative Studio. It was truly a large scale team effort.